Viewing cable 06VILNIUS568
Title: LITHUANIA: KRAFT FOOD'S CORPORATE EXCELLENCE

IdentifierCreatedReleasedClassificationOrigin
06VILNIUS5682006-06-19 07:47:00 2011-08-30 01:44:00 UNCLASSIFIED Embassy Vilnius
VZCZCXRO2961
RR RUEHAG RUEHDF RUEHIK RUEHLZ
DE RUEHVL #0568 1700747
ZNR UUUUU ZZH
R 190747Z JUN 06
FM AMEMBASSY VILNIUS
TO RUEHC/SECSTATE WASHDC 0292
INFO RUCPDOC/USDOC WASHDC
RUCNMEM/EU MEMBER STATES COLLECTIVE
UNCLAS VILNIUS 000568 
 
SIPDIS 
 
STATE FOR EB/CBA NSMITH-NISSLEY AND EUR/NB 
WARSAW FOR FCS DMCNEIL 
 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: ECON EINV BEXP LH
SUBJECT:  LITHUANIA: KRAFT FOOD'S CORPORATE EXCELLENCE 
 
REF: STATE 64726 
 
¶1. Summary: Mission Vilnius nominates Kraft Foods Lithuania for the 
Corporate Excellence Award in the multinational enterprise (MNE) 
category.  In advancing this nomination, we highlight the enormous 
contributions Kraft Foods Lithuania has made to Lithuania's business 
culture and society at large by implementing model management 
practices and efficient production processes, providing an 
exceptional work environment for its employees, promoting local 
culture and sponsoring world-class international cultural events, 
and encouraging civic responsibility and volunteerism. End Summary. 
 
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FROM SOVIET TO SUCCESS 
---------------------- 
 
¶2. Established in 1993, Kraft Foods Lithuania represents one of the 
most successful privatizations in Lithuania.  Kraft's success came 
from its effort to maximize the involvement of local talent to turn 
an old, Soviet-style chocolate factory into a state-of-the-art 
confectionary plant providing employment to over 600 people.  By 
demonstrating responsible and ethical corporate conduct, the company 
has become an example of good business practices.  Through its 
active participation in a number of social programs, Kraft Foods has 
contributed significantly to the social welfare of the people of 
Lithuania. 
 
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A GREAT PLACE TO WORK 
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¶3. Its prominent role in the economy and exemplary employment 
practices has made Kraft one of the most desirable places to work in 
Lithuania.  In a TNS Gallup survey this year of the companies that 
Lithuanians most want to work for, Kraft Foods came in third.  It 
offers its employees not only vocational training opportunities, but 
actively encourages them to pursue their education with flexible 
working hours, a practice extremely unusual in Lithuania. 
 
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EXEMPLARY CORPORATE CITIZENSHIP 
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¶4. Kraft has implemented a wide range of projects that contribute to 
the well-being of the community, and spends approximately USD 
200,000 annually on various social programs, which equates to 
approximately six cents for every man, woman, and child in the 
country.  Kraft Foods has actively supported the overall development 
of the city of Kaunas, its home base, by sponsoring a variety of 
local events and social programs.  In addition, Kraft has led the 
way on unique national programs that demonstrate its exemplary 
corporate citizenship.  These include the nation-wide "Food Bank" 
and "Fight Hunger" campaigns, which help provide food to poor 
families.  The company has initiated the establishment of, and has 
been the main sponsor of, the Lithuanian Children's Basketball 
League -- a highly visible program in a country where basketball is 
easily the most popular sport.  Kraft also sponsors major Lithuanian 
festivals like the Dainu Dainele (children's song contest) and the 
ten-day-long Kaunas Jazz Festival, Lithuania's premiere jazz 
festival.  These major national events attract tens of thousands of 
participants and spectators every year. 
 
PRESIDENTIAL KUDOS FOR KRAFT 
---------------------------- 
 
¶5. Lithuania's President, Valdas Adamkus, has officially recognized 
Kraft's employees for their exceptional record of volunteerism, and 
has highlighted particularly their participation in providing food 
to needy families and raising money for orphanages.  In his official 
statement of congratulations, President Adamkus thanked Kraft's 
employees for providing a model of "how to take care of [one's] 
country." 
 
COMMENT:  AN EXAMPLE FOR THE REGION 
----------------------------------- 
 
¶6. Lithuania could use more companies like Kraft Foods.  In a region 
where too many businesses are associated with scandals, 
still-lingering Soviet-era business practices, and ethically-suspect 
activities, Kraft Foods sets a clear example of what businesses 
should strive to become. 
 
MULL